ATL Homestand // Coca-Cola x Overwatch
Calling all heroes! Welcome to the first-ever ATL Reign Homestand weekend.
The goal of this event was to celebrate the OWL and the hosting team, ATL Reign. Eight Overwatch League teams from around the world came together to compete in this two-day event. Four matches a day, tons of community activation, autographing sessions, and a local storefront filled with fan merchandise. Coca-Cola was a primary activation sponsor that not only had in-venue branding but a Personalized Live Screen Printing activation.
Role: Art Director
Included: Concepting, To-Scale renderings, Development of On-Site Consumer-Customized Posters, Design, and Production Design
At the Fan Area of the ATL Homestand, Coca-Cola produced a Personalized Live Screen Printing activation. Within this activation, guests were given the ability to customize their own takeaway posters. As guests waited in line, they were given a screen printing menu to fill out and help guide Brand Ambassadors with their choices around the poster. The menus included photo filters, colors, and overlay. Allowing for more than 35 different variants of poster.
At the front of the line, guests were guided through an experience where they took their photo, whether it be solo or with a group, and followed along while their one of a kind poster was created before their own eyes.
