Coke Energy // Product Launch 2020 // Coca-Cola World Headquarters
To generate excitement for a new product, Coke Energy took over Coca-Cola World Headquarters for a day. Fueled by energy ahead of the 2020 Super Bowl ad, the day included: 5,000+ desk drops to get employees hyped up, 6000 cans of Coke Energy consumed across campus, and one large kick off party on a Friday afternoon before Super Bowl weekend.
Role: Art Director
Included: Concepting, Art Direction, Production Design, Client Relations, and Creative Team Management