Panorama Dinner // BlizCon 2019 // Coca-Cola x Overwatch

As the Fan of Fans, Coca-Cola celebrated fans in the place they call home. For Blizzard and Overwatch fans, home is the Panorama Diner. A widely known location in Overwatch, it’s the in-game realization of a home away from home. We brought in-game lore to life in a way that only Coke could do and only Blizzard fans would appreciate by meticulously recreating the Panorama Diner to Now Serve Coca-Cola.

Role: Creative/Art Director
Included: Concepting, To-scale Rendering, Client Relations, Recreation of 278 Individual In-game Graphics, Art Direction within every nitty-gritty detail, On-site Creative Direction, Creative Team Management, and Multiple “3 alarm fires” put out at 3 AM the night before the show.

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What started as a sketch & a wild idea…

What started as a sketch & a wild idea…

Became a to-scale photoshop rendering…

Became a to-scale photoshop rendering…

Eventually became a real-life Panorama Diner for Overwatch & BLIZZARD fans to indulge in.